Last night, platinum selling artist Liam Payne delivered a live augmented reality experience for smartphone users ahead of the 2021 EE BAFTA Film Awards on BBC One.

Microsoft is preparing its HoloLens-based Augmented Reality headsets for production and deployment within the U.S. Army. The company will be supplying the army with a version which is specifically tailored for improving the safety and performance of soldiers.

Now it could be just our imagination running wild, but the invite image for the WWDC 2021, set for June 7-11, has got our head spinning wondering if Apple is preparing to finally talk about its developments in augmented reality and virtual reality. More specifically, its well rumoured augmented reality glasses. 

Virtual meetings get even richer with LiDAR scanned custom environments and real time translation

Google has unveiled a new Google Maps feature for users to navigate malls, train stations and airports with the help of augmented reality technology. The new feature, called Indoor Live View, displays graphics like arrows, directions, and icons on your smartphone's screen, laid atop a camera view of the world around the user. 

Yesterday, Niantic CEO John Hanke shared a post to social media which teased what could be the first, head mounted wearable AR device, as the company continues to accelerate their efforts in augmented reality technology. 

The Roads and Transport Authority, commonly known as RTA, is the major independent government roads & transportation authority in Dubai, United Arab Emirates.

The New Orleans Saints’ augmented reality social media effect which was activated through Instagram during the 2020 NFL season has been chosen as a finalist for the Shorty Award in the Best In Augmented Reality category, the organization announced earlier this week.