Users can spring into Easter with augmented reality trails to find characters around the city. 

Luxury fashion brand Burberry has collaborated with Elle Digital Japan to develop an interactive virtual copy of its flagship Ginza store.

Developer Matt Bierner has created the WarpAR free iOS app, which allows users to experiment with Photoshop-like liquify tools to dynamically modify the world through augmented reality. The WarpAR app is more than just a cool tech demo, it gives us an insight into what the world may look like as technology blends with the real world. 

Creators of Pokémon Go, Niantic have announced that they are partnering with Nintendo to co-develop a new augmented reality game based on the company’s Pikmin franchise.

Gucci has delved into the world of virtual footwear, the company has created a luxury pair of exclusively digital sneakers called The Gucci Virtual 25. The virtual sneakers can be “worn” in augmented reality or used in partnered apps including Roblox and VRChat. 

Just last week, Facebook revealed a prototype for a wearable device which can be used as a control for augmented reality systems. Facebook's Reality Labs are still developing the device as part of its search to find alternative methods of 'human-computer interaction' (HCI).

Microsoft has recently released a new mixed reality platform which enables users to attend events and meetings remotely by appearing as a hologram.

Contemporary artist Krista Kim has sold an NFT digital house for 288 ether, which is valued at over $500,000 based on the cryptocurrency’s trading price.