Niantic Labs recently announced that their revolutionary Lightship Visual Positioning System (VPS)will become compatible with Qualcomm’s XR developer platform, Snapdragon Spaces, in 2023.

Described as ‘the analytics platform purpose-built for the Metaverse’, Metalitix™ is a suite of data collection and visualization tools for XR and 3D experiences, packaged up into one of the most advanced Spatial Analytics tools ever built.

Apple is one of the biggest names and innovators in wearable tech, so it’s not surprising that they started developing augmented, virtual, and mixed reality headsets.

Using AR Shopping, retailers can upload their products on Snapchat as Lenses for users to “try on” - virtually, of course - before they buy them. The new feature has already found enormous success.

Niantic announces their Lightship Maps for Web integration with 8th Wall. The new service from Niantic integrated into the 8th Wall platform allows developers to easily add customizable maps to their projects.

On October 24th, 2022, fans watching Monday Night Football were treated to an augmented reality event promoting a product, the first of its kind.

In major Web-based XR news, Niantic has brought its visual positioning system (VPS) to the 8th Wall platform with Lightship VPS for Web.

The Cannes Lions festival has been championing creative excellence since 1954, with a goal of providing a global destination and a definitive benchmark for creativity that drives progress. The 2022 five-day International Festival of Creativity took place June 20-24 and was the largest gathering in the creative marketing community.