n this weeks weekly round up of Augmented Reality news, we look at the Covid-19 impact on AR virtual events, a 5G Powered AR tour of a world heritage site, a high fashion and high tech collaboration between Ralph Lauren and Snap Inc. and more. Here's what happened, this week in AR.
Saturday: Augmented Reality Virtual Events Are Booming In 2020
Covid-19 has had a significant effect on our day to day lives, with events and conferences being cancelled around the world more businesses are having to think outside of the box to connect with their audiences. To do this, more and more businesses are experimenting with AR and the global virtual events market size is predicted to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. As the benefits become clearer, industry voices are taking note and looking at how AR is opening up the world.
Read the full article: AR Virtual Events Boom In 2020
Sunday: New 5G-Powered Augmented Reality Tours Of The Changdeokgung Palace
World Cultural Heritage Site Changdeokgung Palace in South Korea has installed 5G to power the all new AR tours for visitors. The AR project aims to increase the accessibility to cultural heritage, and now added AR offers a unique route for wheelchair users or families with strollers. Additionally due to the Covid-19 pandemic, the Cultural Heritage Administration plans to launch Changdeok ARirang at Home, an experience which provides virtual tours of the palace through AR.
Read the full article: New 5G-Powered AR Tour For Changdeokgung Palace
Monday: Ralph Lauren And Snap Inc. Forge Long-Term Innovative Fashion Partnership
Global fashion brand Ralph Lauren and Snap Inc. owners of Snapchat, have announced a long term global partnership that aims to break down barriers within the digital fashion landscape, elevate brand storytelling, and reaffirms Ralph Lauren’s focus on leading the digital fashion landscape by reaching a younger generation of shoppers.
Read the full article: Ralph Lauren And Snap Inc. Forge Long-Term Innovative Fashion Partnership
Tuesday: Tinie Tempah Teams Up With Burger King For A Tasty AR Stunt
Burger King and British rapper, singer, composer and entrepreneur Tinie Tempah collaborate on an AR experience which see’s the rapper perform his latest single ‘Whoppa’ on top of Burger King’s iconic Whopper in an entertaining AR experience. We see the music industry create new and innovative ways to reach new audiences with the help of cutting edge AR technology.
Read the full article: Tinie Tempah Teams Up With Burger King For A Tasty AR Stunt
Wednesday: Nreal Augmented Reality Glasses Are Shipping In Korea This Month
Nreal, a China based company at the forefront of actively developing user-friendly mixed reality wearables since 2017, announced their latest Nreal Light mixed reality glasses, also known as the U+ Real Glass, are due to be shipped to Korea this month alongside the newly announced Samsung’s Galaxy Note 20, with preorders open on the 11th August and the mixed reality glasses will be available in store from the 21st August.
Read the full article: Nreal Augmented Reality Glasses Are Shipping In Korea This Month
Thursday: Domino’s World 10 Cheese Quattro In Augmented Reality
Domino’s Japan have created a whopping 10 cheese pizza and to celebrate the release, they’ve created an AR experience for their customers to learn all about the World 10 Cheese Quattro pizza before they dive in. The experience created using WebAR on the 8th Wall platform, can be accessed via a smartphone with no app to download.
Read the full article: Domino’s World 10 Cheese Quattro In Augmented Reality
Friday: Ford Create A New Augmented Reality Tool To Showcase The New 2021 F-150
With the Covid-19 restrictions, going to a car dealership has become increasingly more difficult. To combat this Ford has developed an AR tool which lets customers see how a brand new Ford F-150 pickup would look parked on their drive through their smartphones using WebAR. The WebAR experience is an innovative marketing example by Ford to showcase and promote the release of the new 2021 F-150
Read the full article: Ford’s New Augmented Reality Tool Parks a 2021 F-150 Anywhere
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