Bookful, created by Inception XR, is the number one Augmented Reality children’s book app. The company has announced that it is working in collaboration with Mattel, the leading global toy company, to add Augmented Reality books to the Bookful platform from Mattel’s most iconic brands including Thomas & Friends and Barbie. 

Amazon has found an innovative way to entertain their customers with the boxes that arrive on their doorstep. The company has transformed their packaging which now comes to life with the help of their Augmented Reality app. 

Due to the Coronavirus pandemic, trick or treating and Halloween parties may be cancelled this year, but that doesn’t mean you can’t have some spooky fun.

A new cross-border company, Ulster Touring Opera, has just launched and is based in Belfast Ireland. The company’s aim is to bring world class performances of famous works to audiences in the nine countries which collectively make up the region of Ulster.

A new purpose built augmented and mixed reality studio, opened its doors this month, offering industries a high tech alternative to using green screens. 

Confectionary brand Kinder, created a unique AR experience with their ‘Jump Into Africa’ Safari portal which transported shoppers into the African Savanna. 

Due to the COVID-19 pandemic, the New York Comic Con has gone virtual for their 2020 event. The exclusive merchandise that is created for the events will still be on offer and this year’s merch is very cool. 

While most fans can’t get to a game at the moment, the Australian Football League (AFL) have deployed augmented reality into the Official AFL Live App to create an innovative way to both enhance the app and provide an interactive experience for their fans to enjoy.