Running alone never seems to push athletes to their true potential, having a training partner seems to be the key to maximising workouts. The Ghost Pacer, is the world's first mixed-reality glasses which projects a hologram of a person you can race against outdoors, all in real-time. 

Felix & Paul Studios latest project is a collaboration with The Jim Henson Company on an AR project called The Storyteller: The Seven Ravens.

Augmented Reality, Art and Booze? We’re Down!

AR technology will allow Gucci to showcase their latest models of watches to lovers of the luxury fashion brand and create an engaging experience for viewers and an opportunity to interact and virtually try on the beautiful watches. 

The coronavirus has impacted different industries and for the motor industry, allowing customers into the dealership has become increasingly difficult. To overcome this barrier, Ford has developed an AR tool which lets car enthusiasts see how a brand new Ford F-150 pickup would look parked on their drive or shrunk down in their living room without leaving their homes. 

A gastronomic AR tour of the world paved in cheese to introduce their globetrotting pie: "The World 10 Cheese Quattro."

The Nreal Light mixed reality glasses, also known as the U+ Real Glass, are due to be shipped to Korea this month alongside the newly announced Samsung’s Galaxy Note 20.

British rapper, singer, composer and entrepreneur Tinie Tempah performs on top of Burger King’s iconic Whopper sandwich to perform his latest single ‘Whoppa’ in a fun and entertaining AR experience from BBH London and Dimension Studios.