Google has collaborated with Disney and Lucasfilm to create an Augmented Reality experience, featuring the Star Wars Character, Din Djarin -The Mandalorian. 

EE’s latest campaign demonstrates the power of Apple’s iPhone 12 Pro’s Augmented Reality capabilities thanks to its LiDAR scanner and the EE 5G network.

With the advances in smartphone technology, we are all used to having an abundance of latest news and endless information at our fingertips. So it comes as no surprise that the sale of newspapers has been on a steady decline, especially in the last 20 years. However, businesses and marketers are thinking of new and innovative ways to stand out and engage a new generation of broadsheet buyers and access a still huge market of readers.

8th Wall has created 8Talks, a series of webinars which lets viewers gain insights into the massive opportunity of web-based augmented reality and showcase best practices and examples of in-market WebAR, that is driving value.

Amazon has found an innovative way to entertain their customers with the boxes that arrive on their doorstep. The company has transformed their packaging which now comes to life with the help of their Augmented Reality app. 

Confectionary brand Kinder, created a unique AR experience with their ‘Jump Into Africa’ Safari portal which transported shoppers into the African Savanna. 

To help celebrate the global launch of its pop-ups, Burberry has partnered with Snapchat to showcase an in store gamification experience. Snapchat users simply scan the Snapcode embedded in the pop-ups, and are transported into the world of Burberry’s Animal Kingdom and see the animals around them come to life. Users can tap on the toucans to unlock offers and rewards.

Facebook has partnered with Warner Music to create an Augmented Reality effect prior to the launch of David Guetta and Sia’s new single, Let’s Love.