Billions can now escape Zoom fatigue by beaming holographic teammates right into their living room with a single tap

PTC’s Vuforia Expert Capture Augmented Reality software, allows processes to be recorded, edited in the cloud and then viewed in other locations through Microsoft HoloLens’ wearable technology. The software was initially developed for companies to teach processes to new employees, however, a new use was found during the pandemic. PTC worked with VentilatorChallengeUK Consortium to assist in the training of hundreds of frontline workers to manufacture ventilators at different sites across the country.

The Northampton Borough Council has launched an augmented reality app for residents, which allows them to explore their town through an interactive and immersive experience.

HBO has recently collaborated with Verizon Media on a campaign to engage consumers and promote the second season of the fantasy series, ‘His Dark Materials’, which launched November 16 by utilising Augmented Reality advertising to reach a wider audience and create an immersive experience for consumers. 

Augmented Reality gaming company Krikey, has recently launched a new AR game in India, named, YAATRA, in collaboration with Jio. Jio led the Series A funding round, taking the total raised by Krikey to $22 Million. 

Gucci Beauty has developed the first Snapchat Portal AR Lens, the immersive Augmented Reality experience launched last Sunday as part of the campaign to promote the company’s Bloom fragrance range in the United States. 

Premium car makers, Audi utilise Augmented Reality to arrange complex logistics processes by showcasing digital presentations in 3D holograms which are displayed in their actual environment, assisting the planners to effectively evaluate the process. Consequently, prototypes of machinery and equipment are no longer necessary, saving cost and helping the environment. 

The UCCA Centre For Contemporary Art, based in Chaoyang China, has unveiled an innovative art exhibition, dedicated to Augmented Reality, which has been called “Mirage: Contemporary Art in Augmented Reality.”