Great Britain’s national mapping agency, Ordnance Survey, has announced that it will be awarding Preloaded, a London based gaming studio, a £300,000 contract for the development for a variety of geolocated challenges, trails and special events, which utilise Augmented Reality technology to encourage the public to spend more time outside exploring. 

National Geographic has developed a new Augmented Reality experience on Instagram, which allows users to place real life sized dinosaurs in their own home. 

The Goo Goo Dolls have announced more details of their upcoming Augmented Reality movie musical “It’s Christmas All Over” which shares the name of their holiday album and the source of their inspiration. 

Google has collaborated with Disney and Lucasfilm to create an Augmented Reality experience, featuring the Star Wars Character, Din Djarin -The Mandalorian. 

As we enter a new era of technology, the everyday shopping experience is undergoing a rapid transformation. With COVID-19 disrupting real-world shopping, businesses large and small have seen the pressure to adapt and grow online, and ensure the best online shopping experience possible.

The Christmas holidays are approaching, and what says “It’s Christmas!” more than Coca-Cola’s iconic red truck coming into town. However, this year looks very different from previous years due to the pandemic and with events cancelling and social distancing rules in place, the Coke Caravan has been cancelled this year. 

Nintendo has rolled out a recent update to Animal Crossing: Pocket Camp, the mobile alternative to Nintendo’s popular social simulator, introducing two brand new Augmented Reality features which marries the Animal Crossing world with the real one. 

Panasonic Automotive has recently announced a revolutionary collaboration with Phiar, developers of spatial AI and Augmented Reality technology.