Over the last decade, Los Angeles has rapidly transformed into a thriving new hub for visual artists. To pay homage to the growing visual arts in LA, Snapchat has worked with the community by collaborating with LA artists to create a series of stunning augmented reality monuments and murals around the city.

The largest communications and entertainment group in Portugal NOS, has announced this week an exclusive partnership with consumer facing AR apps company Leo AR. The two companies together will showcase the capabilities of 5G in Portugal by utilising Leo AR as part of NOS’s official 5G leading strategy in the country.

The National Memorial Arboretum, a 150-acre garden and woodland site near Lichfield and Tamworth, Staffordshire, has just launched a new augmented reality experience, ARboretum, for the Easter school holidays through to June.

Last night, platinum selling artist Liam Payne delivered a live augmented reality experience for smartphone users ahead of the 2021 EE BAFTA Film Awards on BBC One.

Microsoft is preparing its HoloLens-based Augmented Reality headsets for production and deployment within the U.S. Army. The company will be supplying the army with a version which is specifically tailored for improving the safety and performance of soldiers.

Google has unveiled a new Google Maps feature for users to navigate malls, train stations and airports with the help of augmented reality technology. The new feature, called Indoor Live View, displays graphics like arrows, directions, and icons on your smartphone's screen, laid atop a camera view of the world around the user. 

The New Orleans Saints’ augmented reality social media effect which was activated through Instagram during the 2020 NFL season has been chosen as a finalist for the Shorty Award in the Best In Augmented Reality category, the organization announced earlier this week. 

Users can spring into Easter with augmented reality trails to find characters around the city.