Ariel AI, a British artificial intelligence start-up which focuses on augmented reality, has been acquired by Snap, the parent company of Snapchat. 

Gibson has created the ‘Epic’ Gibson App, claiming it is “the only guitar app you will need”. The app features some impressive-sounding elements, including Audio Augmented Reality as well as the ability to book a consultation with a Gibson guitar tech.

Pinterest is enhancing its virtual makeup try-on experience with an innovative augmented reality feature which allows users to virtually try on different shades of eyeshadow. The initial offering from Pinterest features over 4,000 shades from brands including, YSL, Urban Decay, Lancome and NYX Professional Makeup. 

From February 12 to 28, Vancouver’s public spaces will be transformed into an interactive, open-air art gallery with the help of augmented reality technology, to showcase murals by local and international artists.

Today is inauguration day for President-elect Joe Biden, and to celebrate, his inauguration committee has rolled out augmented reality lenses on Snapchat for voters to snap selfies with to celebrate the transition of power from a distance. 

Porsche is one of the most iconic sports car brands in the world, so it comes as no surprise that the luxury car manufacturer has developed an out of the box web-based augmented reality print marketing campaign to entice readers to find out more about the new all-electric Porsche Taycan.

The Unreal City exhibition, held in London, is the largest public augmented reality festival in the UK. 

CES 2021, has swapped its in person event, usually held in Vegas, for a virtual event this year. Ahead of the event, technology hardware company Lenovo, announced the impending arrival of ThinkReality A3, a pair of enterprise focused AR glasses which will follow in the footsteps of other companies including Microsoft and Epson.