PTC’s Vuforia Expert Capture Augmented Reality software, allows processes to be recorded, edited in the cloud and then viewed in other locations through Microsoft HoloLens’ wearable technology. The software was initially developed for companies to teach processes to new employees, however, a new use was found during the pandemic. PTC worked with VentilatorChallengeUK Consortium to assist in the training of hundreds of frontline workers to manufacture ventilators at different sites across the country.

NYX Professional Makeup has launched a multi-platform marketing campaign to promote the release of their Spring 2021 product collection, which features an augmented reality pop-up shop and a virtual concert by singer-songwriter Bebe Rexha. The AR store is powered by Snapchat, allowing consumers to dive into a fully immersive augmented reality shopping experience within the Triller app, including a virtual try-on and games to play.

In this week's weekly round up of Augmented Reality news, we look at The Good Crisp Company’s AR Santa to spread Christmas cheer, HBO’s AR campaign for the second series of ‘His Dark Materials’ as well as NYX Professional Makeup’s AR shopping experience. 

The Northampton Borough Council has launched an augmented reality app for residents, which allows them to explore their town through an interactive and immersive experience.

HBO has recently collaborated with Verizon Media on a campaign to engage consumers and promote the second season of the fantasy series, ‘His Dark Materials’, which launched November 16 by utilising Augmented Reality advertising to reach a wider audience and create an immersive experience for consumers. 

The Good Crisp Company, a new and better-for-you take on the classic canister chip, has launched a web based augmented reality feature on its packaging that will turn The Good Crisp Company canisters into a holiday-inspired winter wonderland, complete with Santa. 

Augmented Reality gaming company Krikey, has recently launched a new AR game in India, named, YAATRA, in collaboration with Jio. Jio led the Series A funding round, taking the total raised by Krikey to $22 Million. 

Gucci Beauty has developed the first Snapchat Portal AR Lens, the immersive Augmented Reality experience launched last Sunday as part of the campaign to promote the company’s Bloom fragrance range in the United States.